Brigham Young
University

Private university

in Provo, UT

PROJECT SCOPE: Digital ad campaign
PROJECT DURATION: February 2022
TOOLS USED: Illustrator

This project focused on elevating the visual identity and sales materials for a real estate group that was hoping to break into the luxury market. The goal was to create a cohesive suite of marketing collateral that conveyed exclusivity and sophistication while remaining warm, vibrant, and inviting. Through a balanced use of elegant typography, rich color accents, and clean, modern layouts, the final designs positioned the brand as premium without feeling cold or inaccessible—appealing to discerning buyers who value both luxury and lifestyle.